Abandon Mute commissioned fellow Bristol based videographer Push the Button (Link), to create the music video for their first single 'These Days'. Aimed mediA took on Assistant Director and Second Camera duties. Push the Button developed the idea of an 'average office worker', who goes about his usual routine whilst longing to break free and follow his dreams. Once the brief was cleared with Abandon Mute a location was secured before the shoot was mapped out and a shot list drawn up. Shot at breakneck pace across two days, all three parties are more than happy with the results. This has been one of Aimed mediA's favourite projects to date, and I look forward to working again with Push the Button and Abandon Mute in the future.